How the course works
Gaining this social media qualification will demonstrate to your customers, your prospects and potential employers that you are ahead of the curve and can rightfully claim to know how to use all of the current social media tools to future proof yourself and your business.
Once you apply and commit to the course we will have a Skype induction conversation to talk you through the next steps and it will give you the opportunity to share with us your preferred learning style. We will then supply you with all of the relevant modules and handbooks. The course is made up of 6 half day ‘classroom’ sessions and has continuous, unlimited online and telephone support throughout the 16 weeks that it takes to complete the course. You will need to set aside approx. 4 hours per week to progress through the various tasks.
We work in conjunction with an external assessor – Concise Training and an external Verifier. This ensures that the qualification is maintained to the highest standards.
You will be completing 20 tasks, which cover the following areas;
- Review of the current marketing strategy of your business.
- Understanding Social Media and the measurements of success.
- Social networking (Twitter, LinkedIn, Facebook)
- Social Media Management Tools.
- Building an on-going social media strategy.
- Youtube, Podcasting & Video.
- Keywords and introduction to Search Engine Optimisation.
- The art & purpose of Blogging.
- Understanding & using Google Analytics
- Reflection of the use of the Social media tools and development of an on-going strategy.
