Attract – Engage – Influence
There’s no dark art to using social media and as a business you recognise that you need to be involved and active on the various channels. It can be tricky to decide which platforms you should be on and what you really want to know is how you can use Twitter, Facebook, Linkedin etc to make an impact on your bottom line.
At Cat Creative we have a unique 5 step programme that takes a logical business approach to social media;
Attract
Who’s your target market? Where are they online? How do you find them and where do they ‘hang-out’?
Engage
Having completed the first step, you understand how to utilise the relevant platforms to full effect. You now want to reach out to prospective clients with rich and relevant content – through Tweets, Facebook updates, Youtube, blogging, podcasts etc. It’s time to mark yourself and your business out as the experts in your field.
Educate
You’ve created a social media strategy that ensures you’ve spent time accruing a good following, you’ve joined relevant groups on Linkedin and taken part in discussions. You have a blog that publishes useful articles that you have built a community around.
Congratulations, you’re 2 steps away from success.
Inform
Launching a new product? Running a special offer? Got some news to share? Then tell your captured audience – through a Facebook landing page, a video on Youtube, an announcement on Linkedin. You know by now the channels to use and what calls to action will trigger a response.
Influence
This is where the magic starts to happen! Through your continued presence on the social media platforms you now influence your prospects decision making; about the content they read, the tweets they re-tweet and the links they follow.
And the next time they’re looking for the widgets you sell or service you provide, where do you think they will go?
We offer our 5 step strategy as either a stand alone process, which takes a couple of hours and leaves you with a carefully constructed strategy or as part of our managed social media packages.
